
There’s a whistling sound coming through the trees and it’s not old man winter. It’s the buzzing sound of excitement as the Be a Santa to a Senior® program gets underway, brought to you by Home Instead Senior Care Minneapolis. Trees are set up all over Minneapolis that contain tags showing names of appreciate seniors that can’t wait to receive a gift. But hurry! You must choose your senior gift recipient by December 8th, 2012. If we are going to meet and possibly exceed last year’s amazing accomplishment of delivering over 2,000 gifts, we need your help!
Join the Be a Santa to a Senior Campaign
The Be a Santa to a Senior® campaign is all about helping seniors who are alone or in need. The campaign, which first launched in 2006 by our parent organization, helps seniors to get a little TLC during the holidays. The Minneapolis office of the Home Instead Senior Care® network, the world’s largest provider of non-medical in-home care and companionship services for older adults, has partnered with local non-profits groups like Little Brothers Friends of the Elderly, Meals on Wheels and several Lunds/Byerlys, several nursing homes and low income housing to provide gifts and companionship to seniors who otherwise might not receive either this holiday season. It began with just one nursing home, and has since grown into a movement.
Here’s a little story that illustrates the impact this program can have on seniors’ lives. The year after its fledgling effort, Home Instead Senior Care volunteers returned to the first nursing home they had visited the year before and discovered their card to one of the residents still pinned to the bulletin board. They learned that the card and gift from Home Instead were the only ones she received that previous year, so the card continued to be very special to her.
Now you can help brighten a senior’s life too.
How to Participate in Be a Santa to a Senior

Here’s how it works:
1. Head to any of the following locations:
- Lund’s or Byerly’s stores with pharmacies in Minnetonka, St. Louis Park, Wayzata, Plymouth or downtown Minneapolis, MN
- Starbucks 2661 Campus Drive, Plymouth, MN
- Starbucks 16725 C.R. 24, Plymouth, MN
- Starbucks 4175 Vinewood Lane North, Plymouth, MN
- Starbucks 7802 Olson Memorial Highway, Golden Valley, MN
- TwinWest Chamber of Commerce – 10700 Old County Road 15, Suite 170 Plymouth, MN 55441
2. Locate the Christmas trees, and choose any ornament with a senior’s name on it. You will find gift suggestions for that senior printed on the ornament.
3. Purchase the item(s) listed, put the item in a gift bag, return to the store with the ornament and deliver them to a store employee.
Your participation can make a difference!
About the Be a Santa to a Senior Campaign
Here’s how the program works. The Home Instead Senior Care network partners with local non-profit and community organizations. Together they identify seniors who perhaps live alone, do not have family members nearby, or are experiencing financial difficulties. The program targets many seniors who otherwise might not receive gifts or visits from family during the holidays.
Home Instead Minneapolis then works with local businesses and retail stores that are willing to help by placing trees and ornaments within their various locations. The involvement from busy stores gives the program visibility and provides a convenient way for shoppers to volunteer their assistance during the busy holiday season.
Since its inception, the Be a Santa to a Senior has attracted nearly 60,000 volunteers throughout North America, and has provided 1.2 million gifts to over 700,000 seniors who are in need of assistance or companionship. Now you can join the movement and help a senior in your Minnesota community.
Need Further Information?
The Be a Santa to a Senior website, provides a locator tool that enables you to find a store by zip code.

Plan ahead
Relive memorable moments
After reading the 3 stories of senior fraud in
Cons against older adults aren’t always acts of blatant theft. They can be subtle, like the retailer who over-charges an older adult or an individual who bills for a service and doesn’t finish the job. A 2011 MetLife Study has identified three elder financial abuse strategies: crimes of occasion, crimes of desperation and crimes of predation.



Our parent organization, the
6. Shrug off the critics. Volunteering takes all kinds of seniors, and some of them can take the roles and responsibilities of volunteering a touch too seriously. If faced with criticism, shrug it off – especially if it is a one time thing. The good news is that tomorrow is likely to be a better day. And if not, there are many more opportunities to explore such as
The faces of both the seniors and the volunteers lit up as gifts were distributed to seniors in nursing homes, low income senior housing, adult day centers and personally nominated individuals. Just a few of the senior residences include the Ebenezer Tower, Friendship Center and Augustana.
This huge success would not have been possible without our partners which include Byerly’s & Lund’s Pharmacy locations, Starbucks, The Brost Clinic, Health Partners, Minneapolis Women’s Club, Upsher-Smith, Park Nicollet Orthopedic Clinic, Allina Health Clinic Medical Arts, Oakwood Elementary, MN School of Business and Herzig University.
